We Don’t Share Tabloid News Articles About Cannabis. This is Why

The media reporting in this country is a joke, on so many levels. Millions of sheepish people following the likes of The Sun, The Daily Mail The Mirror and other tabloids claiming to report the news that actually feed you lies upon lies upon lies about drugs and scare stories about cannabis.

 Political favouritism is also ripe, and even the BBC consistently take a negative outlook / fail to report on Jeremy Corbyn and what he is actually doing despite him being a voice for real change, whether you support his views or not. David Cameron was also allowed by his ‘peers’ to leave office with pride and dignity, despite having to step down and putting the country into a period of uncertainty then failing to actually hit the ‘go’ button, leaving a poison chalice for his successor.
 
And the tabloids have so much power. The Sun has predicted every political poll right that it has done since 1971 or something crazy. It knew about Brexit before we knew about Brexit. Does that not worry you?
 
When we repost articles from these sources we are giving them even more views and publicity, and showing everyone on our friends list their propaganda and lies. Their headlines are click bait designed to lure people in, so when 1000 of your friends see your status, a lot of them will probably click it too. Your mum might read it if she’s anything like mine who manages to keep track of all my facebook activity. And that will help install yet more propaganda into people that lack a proper education when it comes to drugs.
I urge you all to fight this propaganda with a media blackout on the tabloids. If you want to combat one of their articles or headlines, get a screen grab and post the photo, not the link to the article. 
The power quite simply is in their readership numbers, which we have pasted for your reference below. This is scary stuff. The top 3 news sources in the country according to popularity all run slanderous anti-cannabis features on a regular basis.
The data in the tables below comes from The Daily Mail, so goes into quite a lot of detail about their readership numbers for all parts of their business after the national news circulations table. Also worth noting that this data is focused on print rather than online.

National Newspaper Circulations

National daily newspapers – Monday to Friday

PublicationCirculation
Daily Mail1,437,541
The Sun1,802,945
Daily Mirror831,052
Daily Telegraph439,098
Daily Express429,517
Daily Star428,036
The Times353,341
I283,972
The Guardian147,786
Financial Times63,279
The Independent54,932

National daily newspapers (Saturday)

PublicationCirculation
Daily Mail2,246,196
The Sun2,207,429
Daily Mirror1,078,740
Daily Telegraph636,930
Daily Express521,715
The Times481,205
Daily Star393,542
The Guardian310,298
i244,353
Financial Times96,035
The Independent84,037

National Sunday Newspapers

PublicationCirculation
The Mail on Sunday1,459,671
Sun on Sunday1,501,527
Sunday Mirror856,579
Sunday Times787,256
Sunday Express395,961
Sunday Telegraph379,578
Sunday People340,216
Daily Star Sunday268,230
Observer195,193
Independent on Sunday97,128

Source: ABC December 2014.

National Newspaper Readership

National daily newspapers – Monday to Friday

PublicationReadership
Daily Mail3,532,000
The Sun5,121,000
Metro3,308,000
Daily Mirror2,155,000
Evening Standard1,923,000
Daily Telegraph1,084,000
Daily Express1,012,000
The Times991,000
Daily Star976,000
The Guardian746,000
i587,000
The Independent307,000

National daily newspapers (Saturday)

PublicationReadership
Daily Mail4,597,000
The Sun5,599,000
Daily Mirror2,292,000
Daily Telegraph1,462,000
Daily Express1,130,000
The Times1,085,000
The Guardian1,037,000
Daily Star911,000
i463,000
The Independent303,000

National Sunday Newspapers

PublicationReadership
The Mail on Sunday3,984,000
Sun on Sunday4,106,000
Sunday Mirror2,443,000
Sunday Times2,043,000
Sunday Telegraph1,154,000
Sunday Express1,016,000
The Observer759,000
Sunday People691,000
Daily Star Sunday645,000
Independent on Sunday398,000

Source: NRS July 2014 – December 2014.

, We Don’t Share Tabloid News Articles About Cannabis. This is Why

And just for some even more scary reading, the Daily Mail has broken down its readership figures even further (pasted below for your reference) – including social class of people reading the paper:

Combined Daily Mail & Mail on Sunday reach

READERSHIP: 7,087,000

SOLUS: 4,200,000 (59%) (readers of the Daily Mail M-F/Saturday or Mail on Sunday who read no other national newspaper)

SOCIAL CLASS

ClassReadership% of our readers% of pop
AB2,266,00032.0%16.2%
ABC14,519,00063.8%16.2%
C12,253,00031.8%16.3%
C21,511,00021.3%13.4%
DE1,057,00014.9%8.4%

AGE BREAKDOWN AVERAGE AGE: 56

AgeReaders% of our readers% of pop
15-24617,0008.7%7.8%
25-34553,0007.8%6.4%
35-44706,00010.0%8.7%
45-541,074,00019.5%19.4%
55-641,380,00038.9%24.8%
65+2,758,00038.9%24.8%

MALE/FEMALE READERSHIP SPLIT

SexReaders% of our readers% of pop
Female3,668,00051.8%13.9%
Male3,419,00048.2%13.5%

ISBA REGION READERSHIP

ISBA RegionReadership% of our readers
Border73,0001.0%
Central Scotland227,0003.2%
East of England679,0009.6%
London1,471,00020.8%
Midlands1,258,00017.8%
North-East346,0004.9%
Northern Scotland110,0001.6%
Lancashire791,00011.2%
Southern843,00011.9%
South-West208,0002.9%
Wales & West570,0008.0%
Yorkshire511,0007.2%

Source: NRS July 2014- December 2014.

Scotland:

Scottish Daily Mail Monday – Friday

CIRCULATION: 81,424

READERSHIP: 192,000

SOLUS: 129,000 (67%) Readers of the Scottish Daily Mail M-F who read no other Scottish newspaper.

SOCIAL CLASS

ClassReadership% of our readers% of pop
AB52,00027.1%4.7%
ABC1106,00055.2%4.5%
C154,00028.1%4.4%
C255,00028.7%6.5%
DE31,00016.2%2.5%

AGE BREAKDOWN AVERAGE AGE: 61

AgeReaders% of our readers% of pop
15-2420,00010.4%3.0%
25-345,0002.6%0.7%
35-4414,0007.3%2.1%
45-5417,0008.9%2.4%
55-6443,00022.4%6.3%
65+93,00048.4%9.0%

MALE/FEMALE READERSHIP SPLIT

SexReaders% of our readers% of pop
Female86,00044.8%3.7%
Male105,00054.7%4.9%

ISBA REGION READERSHIP

ISBA RegionReadership% of our readers 
Border19,0009.9%
Central Scotland122,00063.5%
Northern Scotland51,00026.6%

Source: ABC December 2014. NRS July 2014 – December 2014.

Scottish Daily Mail Saturday

CIRCULATION: 125,544

READERSHIP: 241,000

SOLUS: 168,000 (70%) Readers of the Scottish Daily Mail Sat who read no other Scottish Saturday newspaper.

SOCIAL CLASS

ClassReadership% of our readers% of pop
AB72,00029.9%6.4%
ABC1142,00058.9%6.0%
C170,00029.1%5.7%
C258,00024.1%6.8%
DE40,00016.6%3.2%

AGE BREAKDOWN AVERAGE AGE: 63

AgeReaders% of our readers% of pop
15-2415,0006.2%2.3%
25-347,0002.9%1.0%
35-4415,0006.2%2.3%
45-5423,0009.5%3.2%
55-6453,00022.0%7.7%
65+128,00053.1%12.4%

MALE/FEMALE READERSHIP SPLIT

SexReaders% of our readers% of pop
Female128,00053.1%5.5%
Male113,00046.9%5.3%

ISBA REGION READERSHIP

ISBA RegionReadership% of our readers
Border21,0008.7%
Central Scotland158,00065.6%
Northern Scotland62,00025.7%

Source: ABC December 2014. NRS July 2014 – December 2014.

So, next time you see a social media article slandering cannabis, please think twice before publically sharing, or even clicking yourself! We don’t want to give them more exposure..